The person behind the code.

I've spent the last 10+ years working across agency and in-house environments, building everything from marketing and e-commerce sites to complex insurance applications and large-scale telecoms websites.

My current role is in an agency environment where clients span telecoms, media, sports, e-commerce and beyond — including household names like Amazon and One NZ. That means adapting quickly, picking up new domains, and delivering quality products under real deadlines.

I care about the full picture. Not just whether the code works, but whether the experience is right. That means thinking about performance, accessibility, and UX as part of the build, not as an afterthought.